Monday, 13 June 2011

New Logo and website

This is the new logo re-designed, along with a website to promote our business for this project.

Cancer research.

There are two types of skin caner which is malignant melanoma and non-melanoma. 

According to research, each year 1 in every 10,000 people in the UK will develop a new case of malignant melanoma in which accounts for about 1500 deaths in the UK, yearly. 

What is malignant melanoma?

Malignant melanoma is a type of skin cancer that begins in the skin's 'pigmentation system', ie the skin layer that becomes tanned in the summer.
Melanomas usually start in moles or in areas of normal-looking skin. In rare cases the tumour may begin in the eyes, the respiratory passage, the intestine, or the brain.
Malignant melanoma is a very dangerous type of cancer, and the patient's chances of survival often depend on early discovery and treatment.

What causes skin cancer?

Skin cancer is caused by exposure to sunlight, particularly the ultraviolet (UV) rays, and 80 per cent of cases are therefore preventable.
The risk of developing skin cancer is increased following episodes of sunburn, although the there may be a delay of many years before the cancer appears.
A small number of cases are caused by hereditary conditions, but they are also triggered by exposure to sun rays. Sunbeds can also cause skin cancer.

What are the symptoms of skin cancer?

  • The colour of the tumours vary from brown or black to blue or orange.
  • The tumours are characterised by having ragged edges and uneven colours.
  • Off-shots, sores, crusts, and reddening may be seen in the area surrounding the mole.
  • The tumour may resemble a 'blood blister' under a nail.
  • The mole may itch.
  • Moles can be found anywhere on the body, but are typically located on the back, the shoulders, or the back of the legs.

What are the warning signs?

  • An existing mole changes in colour or shape, or begins to bleed or ooze. Sores that heal very slowly may appear on the mole.
  • Moles that have become unusually large or raised above the skin or more than one colour.
  • 'Blood blisters' especially under toenails, that are not the result of a blow.
  • The appearance of a new irregular mole (it is quite normal for people to develop new moles from time to time until they reach their 40s. There is no need to worry unless the colour of the new mole is uneven, or its edges are ragged). If you are in any doubt, ask your GP to check.
  • Any unusual sore, lump or blemish lasting more than a few weeks.
  • Areas of skin that become scaly, itchy, tender or red, or areas that ooze, bleed or become crusty.

What can be done to prevent skin cancer?

  • Avoid excessive exposure to the sun, especially the midday sun (from 11am to 2pm).
  • Move into the shadow and have a 'siesta' instead.
  • Clothing and sun hats can protect the skin from the harmful rays. It's especially important to cover the skin from 11am to 2pm.
  • Children must be protected from sunburn.
  • Consult your doctor if you have sores that will not heal or unusual changes in a mole.

How is skin cancer diagnosed?

Skin cancer can be difficult to recognise, so a biopsy is usually performed. The tissue is then examined under a microscope.
  • Some GPs can perform the biopsy in the surgery, but it's usually performed by a dermatologist or a plastic surgeon.
  • The doctor will also look for signs indicating that the cancer has spread to the surrounding tissue or lymph nodes.
  • Skin cancer requires hospital treatment.

Future prospects

It is important that the cancer be detected as early as possible.
The patient's chances of being cured largely depend on how early the treatment is started. If the disease is not treated, it will cause death.

How is skin cancer treated?

  • Surgery is the standard treatment for mole cancer. The extent of the procedure is determined by the thickness of the tumour, ie how deeply it has invaded the skin.
  • It is necessary to remove not only the tumour, but also some of the normal skin around it, and the fatty tissue beneath it.
  • Interferon may be given after surgery to reduce the risk of the melanoma returning. It is usually given by injection three times a week and can be self-administered.
If there are signs that the cancer has spread to nearby lymph nodes, these will also be removed, if it is technically possible.
  • Medical treatment is used in cases where the cancer has spread to other parts of the body, and surgery is not possible. Chemotherapy and radiotherapy may also be used. These treatments are carried out by specialists in a hospital.

Festivals still booming.

Each year, festivals continue to boom with promising music from well known artists every year it goes on. Between June and September, every weekend is jammed pack with a number of events ranging from gigs to boutique gatherings. The biggest festivals are Galastonbury, Reading and V which are very well known for celebs.

The presentation.

This is the presentation at our Uni to present our enterprise and entrepreneurship:

Hi, we are SUNBASE and we’d like to present to you a service which we believe will encourage in particular young people to take more care when exposed to the harmful UV rays of the sun.
Our unique service offers a BASE at festivals, in which festival- goers can receive an all-over application of sun cream, in specially designed tents for both men and women.
Over the last twenty-five years, rates of skin cancer in Britain have risen faster than any of the top ten cancers in males and females.
More than two young adults are diagnosed with this every day in the UK, and it is the second most common cancer in this age group.
We asked people of different ages about their sun cream routines. This table displays the number of people in each age group who top up their sun cream the recommended once every two hours.
The results show that on average, a mere 12% of 16-24 year olds follow this recommended guideline.
These results inspired the creation of SUNBASE: a service to be offered at major music festivals. SUNBASE is a 10 by 12ft tent encompassing two separate sections for men and women.
Each section contains 5 individual spray tents, operated by friendly festival volunteers, in which customers have the opportunity to receive an all over sun cream spray in exchange for £5.00.
SUNBASE will feature at four of the top music festivals in which more than a million people flock to each summer, to encourage young people to stay protected against the sun.
Customers will not need to worry about missing their favourite acts, because SUNBASE features a large flat screen TV, displaying all of the live action on stage.
They will also have to chance to rehydrate themselves with fresh bottles of water sold at the price of £2.00 each.
So, why not just take a bottle of sun cream with you? Well, with the special Riemann’s P20 formula, there is only need for one single application to last you almost the entire day.
So it saves you from carrying around extra unnecessary weight, leaving you free to enjoy the festival without having to worry about topping up every two hours or getting sunburnt.


These tents were designed by Rosie who is the CEO of our group SUNBASE. We thought it would be a good idea to set up these tents where the spray cream could possibly take place. It's more convenient to younger people because they are the ones that may be unaware of protection of their skin. 

Promoting P20 Riemanns

As a group, we have decided to promote a suncream product called P20 Riemanns which will be sold at music festivals such as Glastonbury etc. The way in which we are contemplating in pursuing this idea is that we want to get a wholesale spray tanning tents and instead of using this for spray tanning, this will be used for spraying the suncream.
We chose the P20 product because it's specially designed to make sure that this product is a one day application, which lasts the whole day. And it's convenient for festival goers.


Sunburn causes:

Being sunburnt results from too much sun exposure. Most people has been sunburnt at some point in their life due to being out in the sun for too much. This means anyone who goes to the beach, fishing, working in the yard and going on holiday etc.

Sunburn is a burn of your skin which peels. It's a ultra-violet radiation and the result of this burn is because the skin has has inflammation.

  • UVA and UVB refer to different wavelengths in the light spectrum. UVB is more damaging to the skin especially for skin cancer. Both UVA and UVB are responsible for photoaging (premature aging of the skin and wrinkles) and sunburn. Tanning beds produce both UVA and UVB rays.
  • Travel to the southern United States, regions close to the equator, and places at high altitudes all offer the unwary visitor an opportunity to be injured by sunburn.
  • Certain light-skinned and fair-haired people are at greater risk of sunburn injury.
  • Prior recent sun exposure and prior skin injury are risks for sunburn, even in limited exposure to the sun. However, normal limited exposure to UV radiationproduces beneficial vitamin D in the skin

Sun burn warning.

As more and more festival goers are enjoying themselves at music festivals, they are sometimes unaware of the cause of being sunburnt, and they forget their sun cream for protection from the sun.

The Chief doctor of somerset advised that visitors going to festivals have to remember their suncream in order to avoid the sunburn.


Monday, 16 May 2011

A festival fashion

Whilst  researching on music festivals and especially what is a necessity to bring to the event, such as sun lotion, tents, money, food and sleep bags etc. I've noticed online and also in magazines that being at festivals, is usually a time when visitors can dress up, so it's more of a trend. Choosing the right outfit, which is practical to wear whatever the weather turns out to be. Celebs are trendsetters in festivals when they are seen at the major festivals such as Glastonbury and V. Kate Moss, Alexa Chung, Rosie Huntington-Whiteley and Pixie Geldof are just one of the few well-dressed celebs.

Below are some Polyvore sets I found online who have created a festival look based on celebs' outfits: 

Sunday, 15 May 2011

Top 3 Things.

Credit: Paul Saunders' Glastonbury t-shirt design (above) 

There was this website I found based on a 2008 edition of defining the top three things to bring to a festival.
The first one was some chewing gum or any mints. This isn't actually on anyone's first priority but it's good to bring some especially for dental hygiene. Pungent festival breath consists of 90% beer vapour and 10% essence of falafel.
The second thing is a festival t-shirt. Any fashion conscious visitors will know that a festival t-shirt is a must have for the 'festival look.' In 2010, Glastonbury did a competition to design the festival's official t-shirt to celebrate the 40th Anniversary of the festival - winner gets £1,000 and a pair of tickets.

The third thing is a lightweight waterproof poncho - this is just in case it rains because no one really knows what the weather could be like...whether it could be really hot, or cold, and it could possibly rain. So just to be on the safe side, a raincoat or poncho would be a good idea to carry. Possibly...designing a waterproof poncho, especially designed for festivals could be a good idea. 

I thought the fourth thing could be sunscreen that is an essential product to a festival. I think a lot of visitors who go to festivals, may forget to remember to bring essential things like sunscreens to help protect them from sunburn or it may be at the top of their list. Perhaps we could possibly work on the idea of providing a sunscreen spraying booths for visitors. 


Saturday, 14 May 2011

What to bring to festivals:

I've been looking at a couple websites based on the most important things people usually bring to festivals before you leave.
- Tents
- Sleeping bag
- Ground Sheet
- Pillows
- Torch and batteries for the night
- Loo roll
- Wellington boots
- Waterproof jacket/ponchos
- Combat trousers
- A change of clothes
- Jumper for when it gets cold
- A hat for the protection of the sun
- Baby wipes or deodorant
- Moisturiser
- Water
- Sun cream
- Sunglasses
- Toiletries
- Tin opener
- Phone
- Bin bags
- Money


Music Festivals.

Our group had decided to research into a different route of music festivals, instead of the telephone sim card idea because we needed to make money out of it and the initial idea wouldn't really make money.
Music festivals are oriented towards live music, which is hosted outdoors. For example, the UK host music festivals in places such as Glastonbury (the famous one), Leeds, Reading, Isle of Wright, the o2 Wireless, T4 on the Beach, to name a few.
They are also inclusive of other attraction such as food and merchandise.
The best free music festival is Basingstoke Live in which about 30,000 people attended in 2010.
The first Glastonbury Festivals were a series of events held during the summer in 1914 to 1926. 


Saturday, 7 May 2011

Dirty Pretty - Recycled Vintage Fashion

Dirty Pretty is a vintage brand based in the midlands.  Their aim is to design unique and luxurious fashion made form vintage materials.

Fast fashion emerged from cheap high street clothing where consumers just buy and buy. Clothes are always worn when brought new and then thrown away in a disposable way. Dirty Pretty decided to source their fabrics from markets and off-cuts from large companies. By taking clothes which are deemed to be ‘old’, they wanted to turn this into something innovative. 

“We hope to make consumers aware of the ethics in Fashion, the importance of knowing exactly where your garment has been manufactured and the effects on the people who have made it by providing an alternative British brand” –
They reject the obvious lure to create clothes in bulk, they demonstrate a genuine self-control in the market concentrated on profit, however they also have confidence on their skill to keep making vintage-inspired garments. This kind of dedication makes their clothes personal, with a reasonable price.

Thursday, 5 May 2011

Preloved Recycled Vintage Couture

I found out there is a Canadian fashion house called 'Preloved.' Their work is centred around changing vintage clothing. Using something old and turning this into something new. Neighbours at Designers & Agents continued to recycle their clothes, which consisted of 60,000 sweaters, 12,000 t-shirts, 5,000 dresses and 6,000 trench coats.
A fire broke out this year in Toronoto's Queen Street West earlier this year, which ruined the company's flagship store, along with many other businesses. However, Preloved refused to be put down by this unfortunate event and showcased a large number of unique innovative styles for their Fall collection at L'Oreal Fashion Week. They also presented a opening for their new boutique that is habitually for selling recycled vintage fashion in organic tissues and biodegradable shopping bags.

Sunday, 24 April 2011

Fads Vs. Trends

From our first E&E session, it was interesting to learn about the different trends which reflects on society such as what is a 'Fad' and what is a 'Trend' for instance. 
Based on the session and from my research, a fad is a transitory time where something is new today and by tomorrow its old news. Therefore a fad is short-term because it doesn't last for very long which makes it like a disposable trend.  
A trend, on the other hand is long-term, where that new product, phone, fashion garment etc. is popular. It's also part of the mainstream culture as it attracts eyes of the public with the 'next big thing' because it's what everyone will be interested in. 
I found out there is the role of a 'Trend spotter' in the fashion industry. A trend spotters' job is to identify new trends, foreseeing what will be in fashion and how long this will last, considering that fashion changes season on season. 
In our E&E group, we came up with a few key trends such as technology, the media, music, social networking sites (twitter and facebook), religion, fashion and film as a combination, vintage fashion, politics and cross-branding, to name a few. 
Charity shop Oxfam launched ethical fashion awareness, in which there were recycled garments designed by Christopher Kane, Giles Deacon, Stephen Jones, Henry Holland, Ricard Sorger and Jens Laugesen who worked with Oxfam to create a more sustainable fashion line. The media were involved which had the influence of helping to promote the concept of recycled fashion.